DEMAND DAY
The virtual summit for B2B Marketers who are FED UP with the fluff on LinkedIn. 8, no-fluff, 20-min sessions from real demand marketers sharing what's working for them right now.
June 18 | 10:00 am - 1:30 pm PST
JUNE 18 · 10:00 AM – 1:30 PM PST
The Lineup
8 sessions. 3.5 hours. 0 fluff.
10:05 – 10:25 AM PST
Signal-based demand gen done right: how Fingerprint 2x'd ACV while tripling ARR
Most teams chase signals and drown in the noise. Alexander breaks down how Fingerprint turned signal-based demand gen into a repeatable engine — doubling ACV while tripling ARR.
Alexander Goodwin
Director of Demand Gen · Fingerprint
10:30 – 10:50 AM PST
Ashby's Unreasonable Approach to ABM
In a world of AirPods and Oura Rings in exchange for demos, learn how Ashby leverages AI, taste, and a focus on hospitality to break through the noise, build meaningful relationships with key decision makers, generate pipeline with hard-to-reach executives, and close new customers.
Ben Sperry
Enterprise Mktg · Ashby
10:55 – 11:15 AM PST
12 LinkedIn Ads learnings from $12M in ad spend and 300+ experiments
$12M in spend and 300+ experiments later, Lauren shares her 12 biggest LinkedIn Ads learnings — what scaled, what flopped, and what she'd do differently.
Lauren Kroeger
Head of Growth (ex-Rippling) · Serval
11:20 – 11:40 AM PST
A no-nonsense guide to AEO for demand operators
AEO is buried in hype. Romana cuts through it with a practical guide to actually measuring answer-engine optimization — built for demand operators, not theorists.
Romana Kuts
Founder · SaaStorm
Afternoon Sessions
11:45 AM – 12:05 PM PST
What Sentry.io learned spending 70% of their 7-figure growth budget on awareness
Betting most of a 7-figure budget on awareness is heresy to most DG teams. Matt shares what Sentry learned putting 70% there — and whether it paid off.
Matt Henderson
Director of Growth · Sentry
12:10 – 12:30 PM PST
How to actually do more with less: how Superside grew enterprise pipe 30% at 31% lower cost
"Do more with less" isn't a slogan at Superside. Cassandra, Joanna, and Michelle break down how smarter spend allocation grew enterprise pipe 30% at a 31% lower cost.
Cassandra Gill
Sr. Director of Growth · Superside
Joanna Eliopoulos
Sr. Mktg Ops & Analytics Mgr · Superside
Michelle Jiang
Head of Mktg Analytics & CRO · Superside
12:35 – 12:55 PM PST
You need your own "max.os": how to build your personal brain in Claude
Max built a personal operating system inside Claude — his own "max.os." He shows how to build your own second brain to think, write, and ship faster.
Max Crawford
Growth · Alchemy
1:00 – 1:20 PM PST
A simple LinkedIn ads play driving 50:1 pipe:spend (that you can steal)
One simple LinkedIn Ads play, a 50:1 pipe-to-spend ratio. Jake walks through exactly how it works — so you can steal it for your own account.
Jake Newby
Growth Mktg · Lendio
Join Us Live!
Or just register so you can get the recordings, that's cool too 🙂
Made possible by
our wonderful sponsors
This mixer (and everything we do at Demand Collective) is only possible because of the support of our sponsors. 4 incredible tools that I would personally recommend & are used by many community members.
Wildcard
INSANELY personalized 1:1 direct mail ABM campaigns, 100% done for you (like this, and this).
Vector
Build ad audiences (in any channel) from real people that visit your site, click your ads, and research your competitors. And optimize your bidding w. Vector's bid agent.
CaliberMind
The marketing attribution platform built for enterprise complexity. ROI-obsessed marketers at co's like ADP, NetApp, and Siemens trust CaliberMind to give them the confidence to answer, 'What's working?', tell the story of their contribution, and make smarter investments.
Scrunch
AI search is the next major growth channel. Scrunch is the platform to win it: Benchmark what AI says about you, identify the gaps, and fix them—end to end.